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We play hard and keep it clean.
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I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
I AM LOVED
I AM STRONG
I AM KIND
I AM CAPABLE
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From our Founder
“After surviving breast cancer as a young mom of 3, our kids deserve safe self-care products. We Keep It Clean and keep it fun.”
– Rebecca Guthrie
Founder, Entrepreneur and Mom of three.
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Shampoo
Aloe Barbadensis Leaf Juice and Panthenol
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Mipa, Glycol Distearate, Sodium Chloride, Fragrance (Parfum), Decyl Glucoside, Glycerin, Polyquaternium-10, Citric Acid, Sodium Benzoate, Potassium Sorbate, Polyquaternium-7, Sodium Phytate, Panthenol, Aloe Barbadensis Leaf Juice
Shop Shampoo
Conditioner
Avocado Oil, Rice Protein, Root & Seed Extracts
Water (Aqua), Cetearyl Alcohol, Persea Gratissima (Avocado) Oil, Bis-Aminopropyl Dimethicone, Behentrimonium Chloride, Glycerin, Cetyl Alcohol, Fragrance (Parfum), Cetyl Esters, Polyquaternium-10, Isopropyl Alcohol, Sodium Benzoate, Polyquaternium-7, Potassium Sorbate, Citric Acid, Sodium Phytate, Panthenol, Hydrolyzed Rice Protein, Butylene Glycol, Panthenyl, Hydroxypropyl Steardimonium Chloride, Arctium Lappa Root Extract, Hedera Heliz (Ivy) Extract, Trigonella Foenum-Graecum Seed Extract, Phenoxyethanol
Shop Conditioner
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Knotty Super Conditioner
Sunflower Seed Oil, Macadamia Seed Oil, Apricot Kernel Oil, Murumuru Seed Butter, Rice Protein, and other Rood & Seed Extracts
Water (Aqua), Cetearyl Alcohol, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Distearate, Bis-Aminopropyl Dimethicone, Cetyl Alcohol, Fragrance (Parfum), Cetyl Esters, Macadamia Ternifolia Seed Oil, Behentrimonium Chloride, Polyquaternium-37, Polyquaternium-10, Prunus Armeniaca (Apricot) Kernel Oil, Sodium Benzoate, Astrocaryum Murumuru Seed Butter, Potassium Sorbate, Citric Acid, Polyquaternium-7, Sodium Phytate, Panthenol, Hydrolyzed Rice Protein, Butylene Glycol, Panthenyl Hydroxypropyl Steardimonium Chloride, Arctium, Lappa Root Extract, Hedera Helix (Ivy) Extract, Trigonella Foenum-Graecum Seed Extract, Phenoxyethanol
Shop Super ConditionerHear it from other parents like you
Meredith P
It has been a hit in our house! This conditioner did a great job of detangling, softening, and moisturizing our hair. We are both adults and children using this product, and we all love it!
Meredith P
“The Cotton Candy ‘smelly goody’ (my daughter’s exact words), and her hair was not a mess in the morning, which is wild. She almost goes to bed with wet hair and it was seriously the least messy I’ve seen”
Meredith P
My son has really sensitive skin and you all nailed it! It is clean of harsh ingredients and he loves the smell of driftwood.